Heineken Experience (Heineken® Tour)

The Heineken Experience in Amsterdam is the brand experience inside Heineken's oldest brewery on Stadhouderskade — a 1.5-hour self-guided tour through the former brewhouse with interactive exhibits on brewing, history, sponsorships and a beer tasting at the end.

• Standard dated ticket for the Heineken® Tour, giving one-time access to the self-guided route through the historic brewery at your chosen time slot.
• 1.5-hour walkthrough of the old brewhouse with kettles, malt and hop displays, heritage exhibits, sponsorship zones (like football and F1) and multimedia rooms that explain Heineken's story.
• Two included Heineken® beers or soft drinks per adult, typically one tasting during the tour and one served in the bar area at the end (soft drinks available if you don't drink alcohol).
• Use of basic facilities on site, including a free cloakroom for bags and coats, toilets, Wi-Fi and access to the Heineken Store at the end of the experience.
• NOT included: transport to and from the brewery, combo canal cruises or rooftop add-ons (these are separate tour types), extra drinks beyond your inclusions, or food and souvenirs from the shop.

• A solid pick if you enjoy beer, brand stories and interactive attractions more than traditional museums.
• Works well for adults and groups of friends who want a social, slightly party-ish attraction with some history and brewing content built in.
• Strictly for visitors of legal drinking age: the Heineken Experience is 18+ only — minors are not allowed inside, even if accompanied by adults.
• Generally accessible: lifts and ramps exist for most of the route, but expect some standing, walking and a few busier spaces; staff can help with accessible routes where needed.

• Arrive at the former Heineken brewery on Stadhouderskade 78 and check in for your booked time slot, leaving larger bags in the free cloakroom.
• Start the self-guided route through malt, hops and brewing rooms, historic branding and global sponsorship exhibits, with staff on hand for short live explanations in key spots.
• Experience a few interactive rooms (such as brew-simulation or small media experiences), then move into tasting sections where you sample Heineken served the way the brand recommends.
• Finish your visit in the bar area where you can redeem the remaining drink tokens on your wristband for cold Heineken beers or soft drinks, often with music and a lively crowd.
• Exit through the Heineken Store if you want to browse branded glassware, clothing and souvenirs before heading back out towards De Pijp or Museumplein.

• Tickets / price (starts from): the official Heineken® Tour price currently runs from about 24.95—25.95 EUR per adult depending on day and time. For planning and budgeting, treat 25.00 EUR as a realistic starting price for one adult ticket bought online in advance.
• Age limit: entry is 18+ only. Minors are not allowed inside the Experience at all, even if accompanied by adults. ID can be requested at the door and at the bar.
• Opening hours: typical hours are Sunday—Thursday roughly 10:30—19:30 and Friday—Saturday roughly 10:30—21:00, with last entry earlier than closing. Exact hours can vary on holidays and special event days, so always check the schedule for your date.
• Time slots: tickets are sold for specific dates and time slots; you must arrive on time for your slot, and walk-up availability is limited or non-existent on busy days.
• Behaviour & safety: this is a branded alcohol experience, so drunk and disorderly behaviour is not tolerated; staff may refuse additional drinks or entry. Large luggage is not allowed on the tour, smoking and vaping are banned inside, and only personal photos are allowed (no tripods, lights or commercial shoots without permission).

• Location: the Heineken Experience is at Stadhouderskade 78, 1072 AE Amsterdam, on the edge of De Pijp and a short walk or tram ride from Museumplein and the canal belt.
• Getting there: trams and metro lines stop close by; many visitors walk from Museumplein or take a canal cruise combo that starts or ends near the brewery.
• Time needed: allow about 1.5—2 hours for the tour plus bar time, longer if you linger in the shop or nearby bars and cafés afterwards.
• Best timing: earlier in the day or later evening slots are often a bit less crowded; mid-afternoon on weekends and holidays is peak time.
• Extras & combos: you can upgrade to packages like Heineken® Tour + Rooftop or canal cruise combos if you want views over Amsterdam or a boat trip bundled with your brewery visit.

Budget around 25 EUR per adult and plan 1.5—2 hours for the Heineken Experience — an 18+ only, self-guided brewery tour in Heineken's old Amsterdam brewhouse with interactive exhibits, two included drinks and a lively bar-style finish at the end.